Dino Burger
Untitled Design / Macau
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DFA Design for Asia Awards 2022 l Silver Award l Communication Design | Identity & Branding
SHATTERING STEREOTYPES
Sharp and iconic, this logo breaks all average burger shop stereotypes. The designers avoided conventional iconography with their motif of lively cutout silhouettes of dinosaurs, giving the brand a distinct identity. The clean, concise logo combines the brand’s name with plenty of creative graphics to appeal to an audience looking for a one-of-a-kind urban burger joint with matching stylish visuals. From selecting, processing, and cooking the raw ingredients, to baking buns, packing orders and serving customers, every step is executed with the utmost care, so the eye-catching package design also brings a visual feast to the hungry customer.
