hug x UMA WANG New Concept Store / Mainland China
ATMOSPHERE ARCHITECTS / Mainland China
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DFA Design for Asia Awards 2021 l Merit Award l Environmental Design | Hospitality & Leisure Spaces
This concept store uses bricks and wood throughout, accentuating the textures of the materials. Natural light coming from above illuminates the space, creating a solemn atmosphere, and the bold silver and white on the upper floor are an interesting contrast to the earth-toned basement. Curved surfaces add warmth to cold tones, and situate the brand as a future-facing pioneer.
