XIXI LIVE Signage
702design / Mainland China
Further images
DFA Design for Asia Awards 2021 l Merit Award l Communication Design | Identity & Branding
The large, vibrant Chinese characters of the signage for this experiential theatre exude youthful energy and creativity, and accentuate the mainly white interior. They are broken down and reassembled into a hybrid language that adds a fresh look while maintaining readability, exploring new meanings and connections between each character.
