toggle hotel suidobashi
artless Inc. / Japan
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DFA Design for Asia Awards 2021 l Merit Award l Communication Design | Identity & Branding
For the branding of the hotel in Tokyo, designers worked expansively on every aspect of visual design, from logo, signage system, web design to package items. The “switching your style” design concept of this new, whimsical Tokyo hotel was inspired by its name: toggle. The alternating grey and yellow bands on the façade and all 84 guest rooms are eye-catching, youthful and playful
