ancora
Harajuku DESIGN Inc. / Japan
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DFA Design for Asia Awards 2021 l Merit Award l Communication Design | Identity & Branding
The logo of this premium calligraphy pen is thin, delicate, swirling lines that spell out an uppercase A, a symbol of both the brand name and the tip of a fountain pen. It is engraved on the tip of the pen, and printed on shopping bags and wrapping paper together with smooth, colourful ink-blots, to remind customers of the elegance and fun of handwriting.
