"NEWoMan YOKOHAMA" Grand Opening
canaria inc. / Japan
Further images
DFA Design for Asia Awards 2021 l Merit Award l Communication Design | Identity & Branding
For the grand opening of a premium shopping mall near Yokohama station, an elaborate ‘picture me’ campaign was built on the concept of fashion as self-expression and how, through it, one finds pleasure and rediscovers oneself. Powerful portraits by a Japanese photographer and digital art by a US painter are combined with dynamic graphics exuding confidence and character.
