XIXI LIVE Visual Identity System
702design / Mainland China
Further images
DFA Design for Asia Awards 2021 l Bronze Award l Communication Design | Identity & Branding
Chinese characters are broken down into radicals and parts, and reassembled as playful but readable hybrids, experimenting with kerning and width. The white, blue and orange palette matches the sharp, energetic, youthful energy of this creative experiential theatre.
