Open A Book，Open A World
Heaven&Hell、cover design / Mainland China
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DFA Design for Asia Awards 2021 l Silver Award l Communication Design | Marketing Campaign
Open A Book, Open A World is Alibaba’s campaign to bring books to children in remote areas in China. The campaign set up public donation points in different communities and transported them through the company’s courier service. From a sustainability standpoint, the campaign also facilitated the reuse of materials, distributing previously unutilized resources from wealthy cities to rural areas.
