20 YEARS 20 PEOPLE 20 STORIES
LiaoDesign / Mainland China
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DFA Design for Asia Awards 2021 l Silver Award l Communication Design | Marketing Campaign
Designed for the 20th anniversary of a famous bookstore in Shenzhen, the design adopts a community-oriented approach. Designers randomly selected 20 readers in the bookstore and painted their portraits on their shopping receipts. The back features a story between the readers and the bookstore. The visuals are then developed into a range of applications from publications, exhibitions to stationary. The products are sold in the bookstore, of which the proceeds are donated to a charity fund.
