neko neko shokupan
& Rainbow Inc. / Japan
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DFA Design for Asia Awards 2021 l Silver Award l Communication Design | Identity & Branding
When you combine cats and Japanese milk bread, two things beloved by many, you get neko neko shokupan, a cat-shaped toast. Created to spice up breakfast, the product embodies the idea of ‘lovely delicious’. The icons of loaf bread and cats, though simple, effectively create a sense of childish innocence and playfulness. The successful branding has attracted much attention on social media and even become the trending topic at one point.
