KKLUE UNLOCK YOUR WORD
THE KKLUE GROUP LIMITED / Hong Kong
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DFA Design for Asia Awards 2021 | Silver Award | Apparel & Accessory Design | Jewellery & Fashion Accessories
The #UNLOCKYOURWORD campaign is an extension of the vision of Hong-Kong-based jewellery brand KKLUE. The brand believes in the power of words and therefore allows their customers to choose the word closest to their hearts. Each alphabet engraved on the lock pendant represents a quality of modern women. Each piece in the Unlock collection is hand-finished and made to last for a lifetime.
