Truck Art Childfinder
Impact BBDO / Samar Minallah Khan / United Arab Emirates
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DFA Design for Asia Awards 2020 l Grand Award
Public Service Announcements on Wheels
Local culture supports social issues
The truck is like a moving billboard, spreading awareness to remote parts of the country where regular media coverage is almost non-existent. Thanks to this increasing awareness, communities across Pakistan become more vigilant and willing to intervene. Since this campaign was launched, more than 5,300 calls have been received from 39 cities in Pakistan, and eight children have been recovered and reunited with their parents.
