The Whal Myung Flagship Store / Korea
Jongkim Design Studio / Korea
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DFA Design for Asia Awards 2020 l Bronze Award l Environmental Design | Retail & Showroom Spaces
Shades of white have always represented the tranquillity and humility of the Korean nation, and the Whal Myung palette favours a contemporary approach to the herbal medicine manufacturer’s heritage, communicating the image of a premium beauty brand in touch with its roots. The timber spiral staircase is a metaphorical interpretation of the structure of a folding fan, which is the logo of the brand.
