Haman Watermelon Project
HANJIN / Korea
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DFA Design for Asia Awards 2020 l Merit Award l Communication Design | Marketing Campaign
In this promotional campaign to help Korean watermelon farmers, designers worked on both visual communications and user experience design. The team converted complex off-line distribution into an express delivery service, connecting customers and farmers within a D2C (Direct to Customer) structure, and the designers created a set of logotypes, graphic motifs and brand colours inspired by watermelon farming.
