WALK ARTISTRY
KUBE (Hong Kong) Design Communications Ltd. / Hong Kong
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DFA Design for Asia Awards 2020 l Merit Award l Communication Design | Marketing Campaign
The installation is a collaboration between local artists, media agencies and the client, who is eager to demonstrate the brand’s creative prowess. To illustrate the importance of walking, the two artists from Korea and Taiwan designed a reality-bending, multisensory experience that transforms the simple act of walking into an adventurous expedition. The campaign attracted over 3,000 visitors and earned media impressions of over 50,000.
