You Who Saliva Collection Kit
B for Brand / Korea
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DFA Design for Asia Awards 2020 l Merit Award l Communication Design | Packaging
Aiming to make this genetic service more friendly and accessible, the design team has created a story of the young female protagonist seeking her cultural heritage. The box opens from the side, building up suspense for the final reveal. On the packaging, cobalt blue represents intuition, indigo pink stands for unconditional love and the holographic image symbolizes the mystery of DNA.
