Crafts on Peel
Kith And Kin Studio / Hong Kong
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DFA Design for Asia Awards 2020 l Merit Award l Communication Design | Identity & Branding
Crafts on Peel is a collaborative platform created as an ecosystem for traditional craftsmen and contemporary artisans. Its visual identity delves into the essence of craftsmanship, and the logo, composed of two Chinese characters for hands – essential to create craft and preserve heritage — symbolizes the close relationship between masters and apprentices.
