Brand Visual Identity of Daming Palace
WWS (Beijing) Cultural Propagation Co., Ltd. / Mainland China
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DFA Design for Asia Awards 2020 l Merit Award l Communication Design | Identity & Branding
Daming Palace was the magnificent palace complex of the Tang dynasty in the golden days of ancient China. Designers used the palace’s iconic hard hill roofs as the key visual element to celebrate its architectural significance at home and abroad. The use of gold, red and grey reinforces the imperial qualities of this cultural heritage.
