Fukunishi Honten Sumigura
Frame Inc. / Japan
Further images
DFA Design for Asia Awards 2020 l Merit Award l Communication Design | Identity & Branding
To rebrand this well-known historical building, designers combined the Japanese character for the brand’s name with the radial pattern symbolising light to create its new logo. The main visual element of its barbecue restaurant menu’s logo is a cross-section of charcoal.
