Brand and Visual Identity for the Hong Kong Museum of Art
CoDesign Ltd. / Hong Kong
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DFA Design for Asia Awards 2020 l Bronze Award l Communication Design | Identity & Branding
The Hong Kong Museum of Art logotype acronym echoes the new motif, reflecting the Museum’s uplifting spirit and openness to artistic exchange, and the black and white gradation pays homage to Chinese ink aesthetics, representing Hong Kong’s cultural lineage. This rebranding effectively encapsulates the museum’s complex history in a wide range of applications.
