Muroran Uzuraen
arica design inc. / Japan
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DFA Design for Asia Awards 2020 l Bronze Award l Communication Design | Identity & Branding
The stylised typography of the Japanese cursive character う is a silhouette of quail eggs. Cards and leaflets reflect the logo, and the packaging also uses quail eggs as a visual in the design, which is also a map to the quail farm. The natural-textured paper used for the packaging conveys the freshness of the organic product.
