Branding for the cosmetics brand "Sokamocka"
HIDAMARI ltd. / Japan
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DFA Design for Asia Awards 2020 l Bronze Award l Communication Design | Identity & Branding
To highlight the natural Japanese ingredients and organic essence of these cosmetics, and reinforce brand identity, the name Sokamocka has been stylised to convey the beauty, form and rejuvenating power of plants. The packaging has hand-drawn illustrations of the four elements in its name — herbs, flowers, trees and fruit— providing a striking visual identity and holistic branding.
