12/JU-NI
broom inc. / Japan
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DFA Design for Asia Awards 2020 l Bronze Award l Communication Design | Identity & Branding
12/JU-NI is a haircare brand developed by Japanese manufacturer Kimura Soap, an artisan manufacturer critical of trendy marketing gimmicks focusing on luxurious, exotic ingredients. Kimura Soap goes back to basics with a product that rejuvenates hair. The packaging is clean and elegant, and its eccentric name a play on the temporal cycle of the Japanese homophones for 12.
