Danish Crown – Towards a more sustainable future
Kontrapunkt / Denmark
Further images
DFA Design for Asia Awards 2020 l Silver Award l Communication Design | Identity & Branding
Working closely with meat producer Danish Crown, the studio helped to improve their position in the sustainability-minded market. Their revamped logo keeps the iconic crown, but can also be seen as three human figures collaborating, representing Danish Crown workers, farmers and management in a circle seeking better solutions for a sustainable future. Bold, clear and optimistic, the new brand identity announces that the company is ready to start a brand new chapter. This well-rounded rebranding campaign, which is combined with customised typography, a video and new packaging, is both memorable and effective.
