BESPOKE
Alphabetical / United Kingdom
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DFA Design for Asia Awards 2020 l Silver Award l Communication Design | Identity & Branding
BESPOKE is an exclusive loyalty programme offered by LANDMARK, Hong Kong’s most prestigious luxury shopping mall. Software generates a pattern unique to each member’s taste and style: a fashion DNA. And each pattern accords special personalised fashion privileges in the shops and a customised online lifestyle experience. Encoded in the pattern are also the loyalty programme’s six privilege tiers. By using innovative software technology and clean graphic elements, the designers curate a one-to-one relationship with each member.
