TOMOE EDO JAPAN
Harajuku DESIGN Inc. / Japan
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DFA Design for Asia Awards 2020 l Silver Award l Communication Design | Identity & Branding
The client is a well-known and highly respected jeweller in Japan, whose visual identity derives from the aesthetics of the Edo period (1603-1868), when art and culture flourished. The rebranding stays true to their ethos of tradition and refinement, and the triple circle in the redesigned logo resembles a ring, but also recalls Japanese traditions and aesthetics. From logos, brand books, store displays and product photography to websites, the studio has executed an effective rebranding campaign.
