K11 Craft & Guild Foundation
Toby Ng Design / Hong Kong
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DFA Design for Asia Awards 2020 l Silver Award l Communication Design | Identity & Branding
The K11 Craft & Guild Foundation is a non-profit organisation for the conservation and preservation of traditional Chinese craftsmanship. Centred on artistry and artisanship, the brand identity expresses considerable expertise in each established craft. The logo is a modern interpretation of the Chinese character for 'craft' to signify the spirit of craftsmanship, and the clean, sharp corners of the English wordmark show the intrinsic nature of craftsmanship. The logo’s minimal design leaves room for interpretation, and ultimately translates to versatility in application. The logo also doubles as a graphic element that can be printed on promotional products.
