ORIGAMI-BU
TSUTO inc. / Japan
Further images
DFA Design for Asia Awards 2019 l Merit Award l Communication Design ▪ Packaging
THE JOY OF ORIGAMI
Inspired by origami culture, the chewing gum wrapping papers are redesigned into folding papers, adding a new layer of fun to the enjoyment of this classic snack. The colourful patterns are instantly recognisable, bringing out nostalgic memories of the simple art of paper folding. The design was shared on social media, boosting sales of the candy.
