Choteng
Lin Shaobin Design / Mainland China
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DFA Design for Asia Awards 2019 l Merit Award l Communication Design ▪ Packaging
HOMETOWN TASTE
The package design of this regional delectable condiment blends style and local culture in one box. The combination of black and gold exudes luxury, reflecting the premium quality of the fish sauce. The illustrations of the traditional brewing process on the front side of the package tell the story of Chaoshan culture, further conveying the authenticity of the product.
