Mountain tea - Song
Lin Shaobin Design / Mainland China
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DFA Design for Asia Awards 2019 l Merit Award l Communication Design ▪ Packaging
THE ART OF TEA-DRINKING
The branding of the restaurant is themed around Chinese culture of tea-drinking popularised in the Song Dynasty. The tea, harvested from high mountains, is packaged in a bespoke design. The laser engraving of the mountainous landscape on the package reminds one of the heavenly habitats in which the tea grows. The burn mark on the edge is reminiscent of Chinese ink painting.
