Les Visages de Qeelin
Alan Chan Design Company / Hong Kong
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DFA Design for Asia Awards 2019 l Merit Award l Communication Design ▪ New Media
ICONIC MODERN
Qeelin is a fine jewellery maker with designs that are deeply rooted in Chinese symbolism, traditions, and mythologies. In order to appeal to a younger demographic, two films were created to rejuvenate the brand’s image. Inspired by Qeelin’s traditional Chinese cultural heritage and modern French aesthetics, the film is a celebration of classic and contemporary feminine beauty; elegance and playfulness.
