Customized Typography for Wushang
BRANDESSE ASSOCIATES / Mainland China
Further images
DFA Design for Asia Awards 2019 l Bronze Award l Communication Design ▪ Typography
PRESERVING TRADITIONAL KNOWLEDGE
The custom-made typography is made with a reference to the history of typography in both Chinese and Western culture. Seeing similarities between Chinese and Western cursive scripts, designers apply the form of Chinese cursive on western alphabets. The typeface is designed to draw attention to Chinese calligraphy, which has been slowly forgotten and erased from the public’s mind.
