Japanese Sword KATANA
Grand Deluxe / Japan
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DFA Design for Asia Awards 2019 l Bronze Award l Communication Design ▪ Packaging
A KILLER SAKE
The client is a brewery that makes Japanese sake for over 200 years. To expand its customer base to foreign markets, the product packaging highlights Japanese traditional culture. The Japanese sword packaging concept is reminiscent of samurai and ninja culture of medieval Japan while the imagery of a sharp katana amplifies the distinct sharpness of the delicious sake.
