Hidden black file of KENDRICK LAMAR
GO Inc. / Japan
Further images
-
(View a larger image of thumbnail 1
)
-
(View a larger image of thumbnail 2
)
-
(View a larger image of thumbnail 3
)
-
(View a larger image of thumbnail 4
)
-
(View a larger image of thumbnail 5
)
-
(View a larger image of thumbnail 6
)
-
(View a larger image of thumbnail 7
)
-
(View a larger image of thumbnail 8
)
-
(View a larger image of thumbnail 9
)
-
(View a larger image of thumbnail 10
)
DFA Design for Asia Awards 2019 l Merit Award l Communication Design ▪ Marketing Campaigns
GOOD KID IN TOKYO CITY
Despite a household name and the first Pulitzer Prize-winning rapper, Kendrick Lamar remains a lesser-known musician in Japan. A series of 13 posters, designed to resemble redacted documents, reinforce Lamar’s image as an overtly political and outspoken musician and activist. The campaign successfully increases Lamar’s Twitter mention in Japan.
