COACH - Find Rexy
New iMedia Solutions Ltd / Hong Kong
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DFA Design for Asia Awards 2019 l Merit Award l Communication Design ▪ Marketing Campaigns
ONLINE OFFLINE SHOPPING INTEGRATION
To promote Coach’s new and playful product line, the company collaborates with New iMedia to design a game for its pop-up store. The game lures players to visit their retail stores in person and upload a picture of the product to social media in exchange for a gift. The interactive game integrates creativity, fun, technology and local elements to create a brand new shopping experience.
