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Dementia Going
Enable Foundation / Hong Kong
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DFA Design for Asia Awards 2019 l Merit Award l Communication Design ▪ Marketing Campaigns
TOWARDS AN INCLUSIVE SOCIETY
The social design research project brought together designers, entrepreneurs, dementia patients and their caretakers to raise awareness of the illness. Based on dozens of interviews with professionals and dementia patients, designers made costumes to simulate dementia symptoms. Dressed in costumes, participants stepped into the shoes of a dementia patient and interact with members of the public in the busy streets of Hong Kong.