Superfine Defined
Toby Ng Design / Hong Kong
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DFA Design for Asia Awards 2019 l Merit Award l Communication Design ▪ Marketing Campaigns
A PROOF OF QUALITY
To promote Mohawk Superfine paper, the printing medium that has long been reputable for its quality within the creative industry, the agency asked local young creatives to submit original images and descriptions of what ‘superfine’ meant to them. The collaborative effort was compiled into a miniature cubic book. The book demonstrates the printing quality of the paper while serving as a directory of emerging creatives in Hong Kong.
