Alibaba Rural Taobao: Crop Dreams
Small Plan / Mainland China
Further images
DFA Design for Asia Awards 2019 l Merit Award l Communication Design ▪ Marketing Campaigns
DARE TO DREAM
The photographs depicting children from rural villages with a toy made out of crops are part of the campaign of the online e-commerce behemoth Alibaba promote its new initiatives Rural Taobao. Rural Taobao aims to increase e-commerce adoption in village and counties to establish a business model that helps the rural poor. The campaign successfully boosts crop sales and help millions of children from rural families.
