Chinese Craftsman Conference
UP DESIGN INSTITUTE / Mainland China
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DFA Design for Asia Awards 2019 l Merit Award l Communication Design ▪ Identity and Branding
THE SPIRIT OF CRAFTSMANS "Chinese Craftsman Conference" is one of the most important events for Chinese artisans to showcase traditional craftsmanship. The main visual element of the design is a play on the conference's title. Manipulating the glyphic forms, the design combines multiple Chinese characters to form a red silhouette of traditional architecture against a blue background. The graphic design reflects the passing on of traditions and transformational power of crafts.
