Hsinchu Zoo
U Visual Communication / Taiwan
Further images
DFA Design for Asia Awards 2019 l Merit Award l Communication Design ▪ Identity and Branding
COEXISTENCE OF HUMANS AND ANIMALS
To brand Hsinchu Zoo as the lung of the youthful city where humans interact with nature, the design’s motif focuses on the use of bright colours and simplistic line drawings of animals. The design matches with the zoo’s approach to simulating the animal’s habitat instead of caging them -- a more humane approach to handling animals.
