S/PARK - every idea starts with a spark
Kontrapunkt / Denmark
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DFA Design for Asia Awards 2019 l Merit Award l Communication Design ▪ Identity and Branding
EMBODYING FORESIGHT
The visual identity of Shiseido’s new Global Innovation Tower brings out the synergies between the Japanese and Scandinavian design cultures. The concept finds its roots in core elements of Shiseido's rich cultural heritage fired with a layer of experimentation and unconventional typographic treatments to create an identity that builds on the past and looks to the future.
