mash up!!!asia
1983ASIA / Mainland China
Further images
DFA Design for Asia Awards 2019 l Merit Award l Communication Design ▪ Identity and Branding
CHAOTIC HARMONY
Combining Chinese calligraphy, Tai Chi, Japanese manga and K-pop in its logo, the design acknowledges the diversity of East Asian cultures. Mixing different typefaces and graphic elements, the mash-up aesthetics highlights the youthful energy of the region. The white on black colour scheme hints at metaphysical creativity of the universe.
