Shi Feng Shiang Taiwanese Pastry
2TIGERS Design Studio / Taiwan
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DFA Design for Asia Awards 2019 l Merit Award l Communication Design ▪ Identity and Branding
CHEERFUL CELEBRATION
The design strives to strike a delicate balance between innovation and tradition. On one hand, the design is informed by the ancient roots of Taiwanese artisan pastries, on the other hand, the design brings forward a youthful reinterpretation to traditional visual elements. The packaging features Magpie, ropes and knots and other Chinese symbols that signify marital union.
