FFFRIDAY 2017 & FFFRIDAY 2018
Fashion Farm Foundation Ltd / Hong Kong
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DFA Design for Asia Awards 2019 l Bronze Award l Communication Design ▪ Marketing Campaigns
Y2K @ESTHETICS
FYNN was the first virtual fashion ambassador in Asia. The polygonal CGI character made up of over 90,000 polygons is a homage to the avatar mania in the early 2000s. The FFFRIDAY campaign also includes an avatar creation experience where visitors are transformed into unique avatars using image-capture, facial recognition, and AI-powered 3D avatar-creation technologies. Visitors can then try on collections by Hong Kong fashion designer with their virtual avatar. The distinctive digital aesthetics aroused public curiosity and gave exposure to the local fashion industry.
