Eraser Project
OIMU / South Korea
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DFA Design for Asia Awards 2019 l Bronze Award l Communication Design ▪ Marketing Campaigns
JOURNEY TO THE PAST
The exhibition of longstanding Korean eraser manufacturer Hwarang celebrates the client's unique design in the seventy years of its history. The centrepiece of the exhibition is a 5-layer octagonal wooden table that displays Hwarang's erasers in the 80s and 90s. The eraser's playful design is also featured on the exhibition poster. Although erasers have become obsolete in the digital age, the exhibition takes visitors on a nostalgic journey to reminisced the value of tactility.
