ROOTH 2-3-3
SPREAD Ltd / Japan
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DFA Design for Asia Awards 2019 l Silver Award l Communication Design ▪ Identity and Branding
A FRIENDLY NEIGHBOURHOOD STORE
Sited in the countryside of Japan, 2-2-3 cafe branded itself as the community gathering spots for tourists as well as local residents. The shop signage, made to resemble a bus stop panel, blends seamlessly into the streets. The traffic sign motif, a familiar symbol to locals, captures an everyday aesthetics and heightens a sense of neighbourhood. Adorned with an original font of the cafe's name, the circular sign represents a space opened to a diverse group of visitors. The three layers of colour signify its connection to the land. The brand identity includes additional pictograms for different facilities and services in the store to increase readability.
