Branding for a facial esthetic salon "EN"
canaria inc. / Japan
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DFA Design for Asia Awards 2019 l Silver Award l Communication Design ▪ Identity and Branding
THE CIRCLE OF LIFE
For the brand image of the Parisian high-end facial salon, designers devised ways to integrate the foreign brand into Japanese society. The name EN derives from its Japanese homonym meaning "a fateful encounter". Another homonym, "circle" has inspired the logo design. The rustic aesthetic of package design complements the natural ingredients used to make facial solutions. The graphic design and the interior space are tied together by the circle motif as evidenced by the golden circle decoration in the salon.
