URA: City Walk – Touring Central with Locals 2024
Urban Renewal Authority / Hong Kong
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DFA Design for Asia Awards 2025 l Merit Award l Service & Experience Design l Experience
Walking with Locals
Blending storytelling, heritage, and digital craft, the campaign transforms Central and Western District into a living classroom led by “young-old” docents. Through AR-enhanced tours and community partnerships, it revitalises local culture and economy—turning social inclusion and urban regeneration into a shared, sensory journey.
