Upcycle Brand Ligaretta
Paper Parade, Inc. / Japan
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DFA Design for Asia Awards 2025 | Bronze Award | Fashion & Accessory Design | Fashion Apparel
City Rewoven
Discarded billboards from Tokyo’s Marunouchi district are reborn as patterned textiles through a “Secret Background” overlay that conceals logos while revealing new visual depth. Each upcycled piece retains traces of the city’s landscape, fusing sustainability, craftsmanship, and narrative into garments that quite literally wear Tokyo’s stories.
