JONGGA KIMCHI BLAST TOKYO
DAESANG / Korea
Further images
DFA Design for Asia Awards 2025 l Merit Award l Communication Design | Marketing Campaign
Layers of Flavour
In Harajuku, a pop-up reintroduces kimchi to Japan through play and discovery. Centred on the question “How do you love kimchi?”, the campaign blends Tokyo’s urban energy with the brand’s heritage—through layered visuals, fermented hues, and manga-inspired recipes celebrating everyday creativity and cultural connection.
